95 points Wine Enthusiast: "This dark, mysterious vermouth is rich, complex and layered, boasting aromas of mint and other herbs, plums and figs, reminiscent of Madeira. The rich flavors are hard to pin down: cocoa, red wine, almonds, bitter marmalade, hints of spice and toffee all play across the palate, finishing with a bracing bitter edge. This delectable sweet vermouth would shine in a Manhattan. (Feb 2011)"

Wine & Spirits: "A Turin classic with a sweet, gentle spiciness and lots of orange peel and vanilla notes. As it is essentially a classic Italian sweet vermouth, it is used like crazy in cocktails, but the best way to enjoy it is over ice with an orange twist. No shaker necessary. (Fall 2010)"

Producer notes: "King of the red vermouth. Produced at the Branca Brothers’ Distillery from a traditional recipe and adapted for more sensitive palates, this superb drink is the perfect aperitif, a delicate ‘after-dinner’ or the ideal partner for a rich dessert."